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Rumbler is a typeface inspired by old school car lettering, while trying to push it in a unique direction. Reflecting the limitations and constraints of shaped metal, the letter forms twist and contort to create a readable font that can evoke motion and speed, strength, and a retro feel.
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The typeface is inspired by our love of old hand-painted signs in butchers, and based on some very quick sketches using a brush pen to find what shapes worked. There is quite a quirky element to the type, as we tried to create the original sketches by rotating the brush pen to reflect the strokes of a paint brush. This lead to a horizontal stressing, which is most noticeable in letters like C, G, S and J.
Sidestroke comes in 2 styles, both a standard solid version, and a pre-shadowed outline version. This can be outlined and divided in Illustrator to quickly create an alternate coloured fill for your letters.
The lowercase letters have been designed to automatically horizontally align with any uppercase letters, which is a great shortcut when creating logos or other unique type layouts.
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Eugene Aliyeva
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